Privacy Policy

Privacy Policy

Last updated: 23rd December 2025

Sweet Tooth Toys (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website www.sweettoothtoys.co.uk, purchase our products, or otherwise interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant privacy laws.

1. Information We Collect

We collect personal information when you:

Create an account
Place an order
Fill out forms
Subscribe to newsletters
Contact us

This may include:

Name
Billing and delivery address
Email address
Phone number
Payment information (processed securely by third-party providers; we do not store full card details)
Account login details

2. Information We Collect Automatically

When you visit our website, we may automatically collect:

IP address
Browser type and device information
Pages visited and time spent
Cookies and tracking data (see Section 6)

3. How We Use Your Information

We use your information to:

Process and fulfil orders
Deliver products to you
Manage your account
Respond to enquiries and provide customer support
Send marketing emails (only if you opt-in)
Improve our website and customer experience
Detect and prevent fraud or security issues
Comply with legal obligations

4. Legal Basis for Processing

We process your personal data under the following legal bases:

Contractual necessity – to process your orders and provide our services
Consent – for marketing communications
Legitimate interests – to improve our services and website
Legal obligation – to meet record-keeping and compliance requirements

5. Sharing Your Information

We will never sell your personal data.

We may share information with trusted third parties such as:

Payment processors (e.g., Square, PayPal)
Delivery and courier services
Website hosting and IT service providers
Marketing and newsletter platforms (only if you opt-in)

All third parties are required to follow UK GDPR standards and only use your data for the services they provide.

6. Cookies & Tracking Technologies

Cookies are small text files placed on your device when you visit a website. They help the site function properly, remember your preferences, and improve your browsing experience. Some cookies are essential; others require your consent.

6.1 Types of Cookies We Use

a) Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions like:

Adding items to your basket
Logging into your account
Navigating between pages

Examples:

Session cookies
Checkout and shopping cart cookies

Legal basis: Legitimate interest / performance of a contract.

b) Performance & Analytics Cookies (Consent Required)

These cookies help us understand how customers use our website so we can improve performance. We may use providers such as Google Analytics.

Examples:

Pages visited
Time spent on the site
Click paths

Legal basis: Consent.

c) Functionality Cookies (Consent Required)

These allow the website to remember choices you make (like your region or preferences) to provide enhanced features.

6.2. Managing Your Cookie Preferences

When you first visit our website, you will see a cookie banner where you can accept or reject non-essential cookies.

You can also change your cookie settings at any time by:

Adjusting your preferences in our cookie banner (if available), or
Changing browser settings (e.g., Chrome, Safari, Firefox, Edge).

You can block or delete cookies, but some parts of the site may not work properly if you do.

6.3. Third-Party Cookies

Some cookies are placed by third parties we work with, such as:

Payment providers (e.g., Square, PayPal)
Analytics providers (e.g., Google, HubSpot)

These third parties have their own privacy and cookie policies.

6.4 How Long We Keep Cookies

Cookies may be stored for:

Session cookies: Deleted when you close your browser
Persistent cookies: Remain until they expire or you delete them

7. Data Retention

We keep your personal data only as long as necessary for:

Order fulfilment
Accounting and legal obligations
Customer service purposes

We delete or anonymise data when it is no longer required.

8. Your Rights Under UK GDPR

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate information
Request deletion of your data (“right to be forgotten”)
Object to processing or withdraw consent
Request data portability
Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at: mail@sweettoothtoys.co.uk

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

Encrypted payment processing
Secure servers
Access controls and authentication
Regular security monitoring

However, no online system can guarantee 100% security.

10. International Transfers

If any service providers are located outside the UK, we ensure your data is protected by:

Approved transfer mechanisms (such as IDTA or Addendum)
Contractual safeguards
Adequate protection policies

11. Third-Party Links

Our website may include links to external sites. We are not responsible for their content or privacy practices.

12. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from children.

13. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always appear on this page with the “Last updated” date.

14. Contact Us

For questions about this Privacy Policy or your personal data, please contact us at:

Sweet Tooth Toys
Email: mail@sweettoothtoys.co.uk
Address: Sundance, 23 Old Wells Road, Shepton Mallet, Somerset, BA4 5XN