Sponsorships
Kirsty Armitstead
Sweet Tooth Toys is proud to sponsor agility handler, judge, and trainer, Kirsty Armitstead.
Having known Kirsty for many years, this partnership is particularly special for us. Her ethos and positive training methods perfectly mirror our own passion for motivating dogs and building confident bonds through play.
So far, with her dog Cuba, she has achieved:
Crufts 2025 Novice Cup Reserve
Crufts 2025 Novice Cup Agility Round Winner
British Agility Intermediate Champion
Winner of the Quarter Final Agility Stakes at KCI
Championship Final competitor at Welsh KC
Semi Finalist Intermediate Stakes at LIHS
Crufts Intermediate Singles Winner at North Derbyshire Championship Show
Crufts 2026 Intermediate Singles Finalist
We are thrilled to welcome Kirsty to the Sweet Tooth Toys team and support her as she continues her incredible agility journey.
Kirsty writes:
I started agility in 2018 with my rescue dog Inca. Little did I realise the journey I would go on from there. I had done a lot of training in obedience with Inca using food so it took her a while to understand that toys could also be a reward. She patiently trusted me and soon she absolutely loved playing tug together as a reward and her drive and enthusiasm increased as a result. In our first competitive year, Inca and I competed at the UKA Grand Finals and we won the Beginners Steeplechase.
Unfortunately, due to injury, Inca had to retire. My second dog, Reggie, sadly had Early Take Off (ETO) Syndrome which is a condition where a dog misjudges the distance to a jump so takes off too far back resulting in knocked bars. I decided that I needed to put his safety first so he also retired.
Then came my perfect super smart girl, Cuba. Her breeder had done lots of work with toys before she came to me so she absolutely loves to play with tug toys and often brings me ball toys at home. Cuba has made so many of my dreams come true. She is my first G7 dog and I’m really excited what the future holds for us.
Bonny is my youngest dog. She has lots of enthusiasm but still has lots to learn about life and agility. We are working to build the right foundations for her at her own pace. She loves to tug and I’m excited to start competing her when she is ready.
So why did I want to work with Sweet Tooth Toys?
In January 2026, I started teaching agility full time under the name of Affinity Agility.
For me, the relationship you build with your dog is fundamental to dog training and toy play is a key part of building that positive partnership.
Cat and Gary at Sweet Tooth Toys have been there with me from the day I started agility at my first club. They’ve supported my journey and were there with me when I won my first ever final with Inca.
They love their dogs and have always built strong and positive relationships with them. They hold the exact same values that I do and I know they have put their heart and soul into this venture. I’m really excited to be part of the Sweet Tooth Toys team!

